It may not be the done thing to sing advertising’s praises to the skies, but this is simply superb.
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4 Comments
I recommend the high quality version:
http://www.youtube.com/watch?v=Cv4c4ER8Pzo&fmt=18
Just a little less pixely than the one on the normal youtube.
Classic. I wonder how many kids they auditioned before they found that one.
I took a screenwriting course many years ago in which the first thing we had to do was adapt a scene from a Patrick White novel that didn’t have any dialogue in it at all. Learning to think in visual units (shot, scene) as well as verbal ones was probably the single most valuable writing lesson I’ve ever had.
I’ve re-embedded it, although not everyone will detect much difference. Very, very effective - better than advertising, in its own way… but something that could only be an ad - or maybe a music video.
PC - for me the process went in reverse. I always thought in images; words only came later, and were always conceived of as ‘dialogue’. I didn’t see a live play until I was 15, but I loved cinema. I realised the other day (when writing the Disturbia post) that my entire writer’s vocabulary is from cinema.
A masterpiece of the copywriter’s art
Not to mention the production designer’s. British advertising really is the best in the world. Not being familiar with the brand of bread I’m not sure how effective it is as an ad however.
As Don Delillo wrote: It doesn’t matter how pretty or funny it is, if it doesn’t move the merch it doesn’t work. Unfortunately the most effective ads are often also the most irritating.
But so what. It’s fab.